Bowwa® was born on the sunny shores of Port Macquarie, NSW, Australia. After countless beach trips with flimsy plastic buckets or floppy bags, we grew tired of broken handles, lost treasures buried in the depths, and the constant struggle to carry everything with just two hands (especially when wrangling little ones!).

Driven by these frustrations, the idea for the Bowwa Strap was born. We envisioned a solution that combined organisation and comfortable carrying, freeing your hands for adventures big and small.